Foundational Crew Role
Marketing Director
Build awareness, demand, and brand consistency.
Welcome This Crew MemberResponsibilities
Campaign planning
Drafts campaign concepts aligned to approved brand voice.
Content concepts
Prepares content ideas for review.
Marketing calendars
Organizes planned content into a clear calendar.
Brand consistency
Checks drafts against approved brand guidance.
Strengths
CreativeConsistentOrganizedOn-brand
Example assignments
- · Draft three social content concepts for next week.
- · Prepare a newsletter draft for review.
- · Summarize this month's content calendar.
Knowledge required
- · Approved brand voice
- · Visual guidelines
- · Content calendar
Permissions & collaboration
Preview only in this phase — permission scopes and collaboration rules are configured when a Crew Member is welcomed.